Do you know the key email and data protection regulations across the globe?
The eec Advocacy Subcommittee has published this definitive, but easy-to-use, guide that provides a quick look-up matrix of countries by email compliance category. It covers over 75 major international jurisdictions in the areas of consent, opt-out, commercial content and factual email content requirements. Marketers can use this matrix to navigate the multitude of anti-spam laws on a global scale.
The Global Email Marketing Compliance Guide is a comprehensive matrix to navigate the multitude of international anti-spam laws. Navigate international anti-spam laws, consent and opt-out requirements as well which types of email messages are covered. This is an essential primer for organizations as they consider this complex and increasingly important area of email compliance.
What is included?
This Global Email Marketing Compliance Guide is a comprehensive resource covering requirements in the areas of consent, opt-out, commercial content and factual email content. It currently covers over 75 major international jurisdictions — additional jurisdictions may be covered in updated versions. Marketers can use this matrix to navigate the multitude of anti-spam laws on a global scale.
Why do I need it?
Email marketing guidelines vary greatly across the globe. And in a global marketplace, an email marketer needs to stay abreast and compliant of these regulations at all times. There is no other resource available that so succinctly outlines these considerations to allow marketers to efficiently stay on top of their email programs.
Can I get the Guide if I am not a DMA member?
The Global Email Marketing Compliance Guide is available to DMA and eec members (FREE) and non-members alike. There is also a great co-branding opportunity where you can purchase the rights to post your company logo and contact information on the guide and distribute to your clients.
Want an overview of the Guide?
Listen to the Webinar: An Overview of Global Email Marketing Compliance hosted by some of the co-creators of the Guide: Nancy Harris, Alex Krylov, James Koons and Udeme Ukutt or view their PowerPoint presentation for additional information.