The USPS direct mail program called Every Door Direct Mail, begun in 2011, makes saturation mailing affordable for small businesses. Offer coupons, publicize events, send thanks, announce sales or online promotions, and discover new customers from areas you target – all at the lowest price ever. However, as with all things postal, you may also encounter a few potentially confusing rules and paperwork. Read on for a little clarification…
What is Every Door Direct Mail?
EDDM is a USPS program that seeks to make direct mail easier and less costly for small businesses. Using EDDM Retail, you send your mailpiece without a list of addresses or a permit to every address in targeted areas (carrier routes) which you select. Each printed mailpiece will be exactly the same (i.e., no cost for variable data addressing, no individualized addresses). Customers go online and use the USPS EDDM Retail program to select carrier routes and generate necessary paperwork. Of course this saturation mailing has some limitations: you can only mail 5, 000 pieces per mailer per day, your piece must meet the specs for a standard machinable flat, your piece must be printed with the correct EDDM indicia, and you must bring the mail physically to the Post Office that services the carrier routes you chose. Also you must fill out the requisite postal forms and labeling, as well as follow bundling and packaging requirements. You can read more online at
What is the Difference between EDDM Retail and EDDM BMEU?
BMEU stands for Business Mail Entry Unit. EDDM BMEU allows larger businesses who already maintain a mailer’s permit for payment and tracking of their direct mail to use their permit and to drop off their EDDM to the Business Mail Entry Unit. With this method, mailers are not limited to 5000 pieces per day and the rules for what type of mailpiece qualify are more flexible.
While you can go it alone with the Post Office online, EDDM may be a daunting task for anyone new to bulk mail. (You can check out details of the USPS program online here.) The USPS has posted an in-depth video presentation on the EDDM service. We have broken the video into two parts and you can watch them by clicking the video links:
What are the Benefits of Every Door Direct Mail?
Every Door Direct Mail service lets your business send advertising without the need of an address list or the cost of addressing. The USPS rate for EDDM averages $0.175 per piece! A letter carrier delivers your piece along with the day’s mail to every address on the routes you choose. EDDM allow you to:
- TARGET every address
- REDUCE production costs
- SIMPLIFY the mailing process
Discover the Possibilities…
- Invite customers to a Grand Opening or Open House
- Offer timely coupons or promotions
- Announce events & sales
- Publicize your participation in community events
- Highlight your hours of operation, new services,
- menu, mission statement or products
- Emphasize your location and enhance your brand
- Thank customers for their patronage
EDDM helps retailers and service-based businesses reach their local target customers – a good fit for the following:
auto dealers and repair shops • restaurants • pharmacies
clothing stores • furniture dealers • flower shops
coffee shops • bakeries • attorneys • schools • real estate firms
health-care professionals & practices • dry cleaners • home-improvement companies
Perfect for some businesses and some direct mail objectives, EDDM is not always the smartest option for everyone. Why? In general, targeted direct mailings – where you “edit” your mailing list for various factors such as age, income, and lifestyle of the folks you want to reach – produce greater results and therefore greater profits. Consider these situations: if you are a restaurant and want to get coupons out into the hands of locals who pass by your place daily and are the most likely to stop in, EDDM saturation mailing could be your smartest approach. But if you are a business selling products specifically for the elderly or homebound, sending mailpieces to every address in a neighborhood could be a waste of your investment. A targeted mailing to only elderly or disabled residents in a wider area would yield more positive results.
Talk to your printer about which mailing strategies will work best with your budget and your direct mail goals. Rely on their experience with the USPS and with integrated marketing to make your life a little easier… and more affordable.
Contact us at ImageSmith to get started with Every Door Direct Mail today. You choose, through the USPS site, exactly the areas you wish to saturate with your mailing and we’ll handle all the paperwork, packaging and regulations. No mail list, no hassle, and – if you decide to take advantage of EDDM BMEU – no need to apply for a postage permit, you can use ours at no added cost.Tips of how to motivate stroke victims? Dnd 5e what happens to the animals from a bag of tricks? Tips on how to warm bottle while traveling? How do you say sorry in spanish meaning in hindi? How to get rid of a bruise? What are the parts of the brain? how to change usb helper title page directory What does the name scott mean? What does queef mean? What is sodium bicarbonate? How to stop crackling in ears? What is the spiritual meaning of mercy? What does rising action mean? what purpose or function does the ip helper-adress command serve What does sts mean? How long does it take for melatonin to work? What does mentality mean? How to hide an app on iphone? What are newton's 1st 2nd and 3rd laws of motion? How to unblock on instagram? What is suicidal ideation meaning? What does radiation mean? What is another word for tips and tricks? What are columns? What shoe size are 1 year olds? What does it mean to take up your cross? How to wash clothes? How to make ender chest? How to cut chicken wings? How to watch the conjuring in order? What does posterior mean? What are the similarities between prokaryotic and eukaryotic cells? What is meaning of dick? how many carbs are in prepared hamburger helper beef pasta twin pack Tips on how to win musical chairs? What are the tips in wise spending of family income? How to watch the marvel movies in order? How to quit alcohol tips? What do the 3 numbers mean in fertilizer? Classes on how to train your dog to do tricks without useing the clicker? What does power of the dog mean? How to get third seed of light? How to tell tire size? What does the name asher mean? which of a helper t cells surface receptors binds to an apcs class ii mhc? What does bisect mean? What states are pacific time? How to earn more a’s: tips from an honors studen? How long to cook drumsticks in oven? 2018 300 how to remove the exhaust tips? What does bi weekly pay mean? What does hemp oil do? What is medicare supplement? How to convert decimal to fraction? How do magicians do lottery number tricks? What does 247 mean? How to register for rewards card tips family? how do you use midi chord helper Where did french tips originate? What does sadge mean? How to lose 30 pounds? why do we need helper in lightening component How to reduce gum swelling? How to measure pd? What does misuse mean? What are operational risks? What is your greatest strength? How to buy a car wash? What is the meaning of lynn? What is the full meaning of n.c.c? How to back up phone? What is meaning by schematic diagram? What does a diverticulitis attack feel like? How to find the perimeter of a square? When it comes to you cody johnson meaning? How to propagate pothos? How much to tip dog groomer? What does the name nancy mean? What is the meaning of easter eggs at easter? Tips on how to ptfo battlefield? how to get to the helper screen on volumio What is the meaning of the days of the week? What is perjury? What is the meaning of shook? How to make yourself taller? How to do algebra? How to get a loan with bad credit? How to get tips to show up on win 10? How to apply acrylic nails without tips? What does fu mean? What does the? What are two examples of work-related tasks that you do not particularly enjoy doing? How to cook lentils? How to get rid of clogged ears? Who tricks their father for a blessing in the bible? What does dodge stand for? How to clean plexiglass? What are quick oats? How to make onion rings? What does the term marketing meaning? What are rhetorical questions? Tips on how to build my oberon frame? How to get a motorcycle license? How to fix stick drift ps4? What does ratioed mean? how to add a room helper on mfc How to make your own website? What does rs mean on a car? What is the box roddy ricch meaning? how to get helper hat club penguin How to report a scammer? How to make pretzels? Tips for students who want to buy essays online? What does eventually mean? What does minimum mean? What is the meaning of successful? What time does fright fest close? How to fold shorts? How to do finger tricks with a marble? What is the meaning of mahatma gandhi? How to find the value of x? What is smog? What is the meaning behind a lotus flower? How to know if you have sleep apnea? How to set up zoom meeting? What do the colors of the rainbow flag mean? What is the meaning of sexting? How to find porn on tiktok? How to get blood out of carpet? What is non-binary? What does sizing up mean urban dictionary? Come what may we are messengers? How to cook fresh broccoli? What does thesaurus mean? What does convalescent mean? How to get free money on cash app instantly? Show where retaurant owner stealing tips? How to clean quartz countertops? What time does cherry hill mall close? What does btw mean? How to cut dog nails that are black? What are solutes? What is pr mean? What does porn do to your brain? How to wear galaxy buds without wing tips? what is microsoft ii script helper and how did it get into my registry What does the name rose mean? What does bpd mean? How to cook beef liver? What do soldering tips look like? Tips for getting the dial on a safe to turn when it is stuck in one place? Doordash price how much to tips? What time is it pacific time? Why are my dog's ear tips bleeding? What does fontina cheese taste like? What is a sadist? How to do tricks on sparrow destiny ps4? What is virtue mean? What is half and half? What is the meaning of gianna? How to draw leaves? What does namaste mean yoga? What does sapien mean? How to find owner of property? How to do card tricks like jack wilder? What foods are soluble fiber? What is the meaning of the star of david? How to draw kirby? Tomoson tips on how to be selected to review? What is the meaning of champion? How long does it take to get your tax return? How to help a baby poop? How to make ham? What does the rainbow mean in the bible? How to remove ear tips from airpods pro? how to extract from wii u helper How long to roast vegetables? How much to tips a florist? What does a bill of sale look like? how to use tsm helper Mazda key fob tricks to start car when cold? How to find wavelength? What happens if i shear off the tips of a newly emerging hosta? How to roll with ocb sophistique filter tips? What is the meaning of pry? What is cbt? What does po mean in medical terms? How to see start up tips on ipad? Linus tech tips how to build a computer? How to hear god's voice? What does descending mean? What is the meaning of mermaid? How to take a good selfie? How to do homemade magic tricks? What is meaning of 10k? What does sd stand for? What is sql? what is jquery draggable helper What does it mean when your left palm itches? Tips on how to beat level 136 on brilliants quest? Tips on how to play specific golf courses? how to give name to helper thread swift What is the meaning of informed consent? why does slack helper take so much memory What are pepperoni nipples? What planets are visible right now? What does carvedilol do? What does an emerald mean? How to transfer apps from android to android? When fingers tips hurt? What day does kardashians air? What is the meaning of the sun? What is a sham? How to study for a test? How to make moon in little alchemy 2? When applicable meaning? How to select multiple files on mac? What does a headache on the right side mean? What is the meaning of eavesdropper? What is the cost fornail tips in ft myers? i ran out of milk for my handbergur helper what can use What is hybrid car meaning? What does yearning mean? What does nfc mean on a phone? how big is usb helper How to find my apple id? What does a cat tail wag mean? What to do with brown tips on peace lily? How to restart ipad? encountered an unexpected error when attempting to resolve tag helper directive '@addtaghelper' What does bane of arthropods do in minecraft? How to steam milk? How long will it take for yoyo tricks to deliver? What causes your nail tips to be white? What is the meaning of ddp in shipping terms? How to add music to google slides? What does dc mean in text? What is the spiritual meaning of thanksgiving? What does wht mean? How to grow your hair faster men? Helpful tips when hiring a plumber? What is liberty? What does thy kingdom come meaning catholic? How long does it take for gum to digest? What are un claimed tips? Where can i watch mean girls? how much chorses helper make? What is the meaning of barline in music? What does do in excel? What is fda? What does ascending mean? How to roast zucchini? What does wtw mean on snapchat? How to help congestion? How to get rid of crabs? What are lowlights? What does a and w stand for? How to file a police report? Tips on how to swallow big pills? Two asian guys show how tricks are done? What does room and board mean? Best tips to give people who are tyring to lose weight? skype helper tool why? What are your coordinates meaning? how do i get rid of shopping helper how to run wii u helper on mac