Direct mail: dead or alive?
With the advent of a new era of the development of information, so-called post-information society, different spheres of life have been changed. The sphere of advertising was no exception. Just imagine, only few years ago, one of the main instruments of the marketing was the direct mail, which was very popular in various business fields. Direct mail organization is based on the target mailing list that allows solving many problems in advertising, the main of which is the delivering information about brand-new products or services to potential customers and clients, as well as the attraction and saving of customers.
The targeted direct mail is generally understood as sending paper letters in post envelopes. Most often, it is commercial emails with the information about the brand, the supply of goods and services, or an invitation to an exhibition or other event. However, if the purpose of direct mail is to save existing customers, the letter may contain congratulations or something like that. In addition to the standard sales letters, direct mail can also include colorful booklets about the company, catalogs of goods or services, price lists, corporate business cards, product samples, CDs, books and magazines, as well as prizes for the participations in some competitions.
As we see, he technology of direct mail based on a variety of postal services. But the situation was completely changed with the development of the Internet. The name of the new god of information space is SEO. Search Engine Optimization, or SEO optimization, or Optimizare SEO, is a set of measures for internal and external optimization which help to raise the web site positions in search results pages in order to increase network traffic and potential customers. It contains the analysis of the competitive environment in a particular subject, as well as the planning of the future work on the site. After the analysis, the adaptation of each page of the web resource is carried out using certain groups of key phrases and under the considering the needs of users. Optimization of page structure also helps to distribute the significance of each page correctly. This brand-new means of advertising allows achieving high results, because it covers the largest number of potential customers.
Be that as it may, the direct mail advertising is still alive in the form of e-mails. And this type of mailings of advertising and information materials is really valuable in their efficiency, but there are also limitations. According to the law on advertising, the company cannot send more than one thousand advertising messages in different locations; this number rises to no more than ten thousands of emails with promotional materials for one month, and no more than a hundred thousand for the year.
Direct Mail Marketing Tips for Small Businesses
Owning a business is not an easy thing to do. Though, there are some ways to make it easier. If you need any help concerning laws, you can hire professionals such as fs-law to help you. Still, there are some other aspects of running a business you have to be familiar with.
When it comes to reaching the client, there are various ways to make it more effective. There are many types of communications to choose from but direct mail still remains the best. Here are some tips that will help you to attract more customers and to grow your sales.
1. Try to put yourself in a place of a customer and see what other companies are doing to attract buyers. This will help you to find an inspiration and to define the moments you do not have to do.
2. You can try to communicate with you costumers to get the better understanding of what they want. You can offer some surveys where you can ask about their needs. When you will receive the responses, it will be much easier for you to plan a good working strategy. By the way, offering a small reward for completing a questionnaire will make your communication more effective.
3. Try to catch recipient's attention using oddly shaped envelopes or packages with notable headlines. Try to create your direct emails to touch the natural curiosity peculiar to all people. You can use intriguing titles, different colors and graphics to make your male eye-catching.
4. Give your costumers a chance to feel special, offering the coupons for first-time customers and some discount programs for returning patrons. Do not forget to mention all the upcoming promotional contests and some other information important for your future clients.
5. While considering your budget, do not forget about the ability to split the cost of mailings by teaming up with some other companies. Also, try to figure out the costumes with whom you have a regular record of accomplishment and use them as a prime-mailing group.
Direct Marketing Association Mail Preference Service
Some consumers would like to receive less advertising mail at home. The Mail Preference Service (MPS) is designed to assist those consumers in decreasing the amount of national non-profit or commercial mail they receive at home. This section will tell you how to use MPS. The Mail Preference Service (MPS)…
Direct Mailer Examples
USPS has been implementing the Promotions & Incentive Programs for First Class & Standard Mail since 2011 to create awareness of innovative usage of mail. You can get a 2% postage discount on any mail that qualifies for these programs, except for the Earned Value Reply Mail, which has…
Creative Direct Mail Ideas
There tend to be many innovative mailing tips that can help provide any direct-mail promotion a good start, so you get exemplary results and great reaction prices. You would like your mailed items to be noticed and obtain a great reaction from recipient, and getting imaginative can help you try this…
Bulk Mail Advertising
Junk Mail = Habitat Loss, Species Extinction and Climate Change Every 41 pounds of junkmail destroys 36.6 square meters of natural habitat and creates 47.6 kilograms (105 Pounds) of CO2 emissions. 100 million trees and 28 billion gallons of water were used to produce U.S. mail for just one year In 2005…
USPS EDDM Retail
When it comes to mailing your campaign, the U.S. Postal Service (USPS) Every Door Direct Mail® (EDDM®) program has two different options for submitting your geographic mail campaign: EDDM® - Retail and BMEU (Business Mail Entry Unit). EDDM® - Retail is designed for businesses that want to send 5, flyers/postcards…
fake id services
Small Business Postage solutions
Postage Solutions Postage yards and Computer Postage services and products offer the capability of postage as it s needed from your own home or company. Many PC Postage services and products include important functions, such as for instance software accounting of mailing expenses and built-in machines for exact postage calculations. Get the full story at . Commercial Costs…Continue Reading
Marketing Printing Services
Say What? Marketing your printing company. It’s important. With 14 years as owner of an Alphagraphics shop in Macon, GA, DP Marketing’s Richard Dannenberg has some insight into the challenges of operating and marketing a print services operation in a time when content is moving steadily towards other media. The news isn’t all bad, though There’s no doubt that print will continue…Continue Reading
Every Door Direct Mail USPS
The USPS direct mail program called Every Door Direct Mail, begun in 2011, makes saturation mailing affordable for small businesses. Offer coupons, publicize events, send thanks, announce sales or online promotions, and discover new customers from areas you target – all at the lowest price ever. However, as with all things postal, you may also encounter a few potentially confusing…Continue Reading
Mass mailing Postcards
How many times have you heard someone complain about politics and state that they were going to write their congressman? Countless, I’m sure, as we’ve all been frustrated with the political landscape or a particular policy at one time or another – if not always. Fortunately, there are a lot of ways to reach your representatives in Congress today: by phone, by email and/or contact…Continue Reading
USPS bulk Mail regulations
Get a copy of Form 3624, Application to Mail at Nonprofit Standard Mail Prices. The form also is available from your postmaster or your business mail entry unit. Form 3624, Application to Mail at Nonprofit Standard Mail Prices. Fill out Form 3624. Lines 1-8 and Lines 10-17 are self-explanatory. For Line 9, check the category (ONLY ONE) under which you are applying. Required…Continue Reading
Direct Email Services
DataMotion Direct Summary DataMotion™ Direct permits health care providers to receive and send PHI* with other Direct target holders to fulfill MU2 requirements, comply with HIPAA, and improve health information change. Secure and interoperable Integrates with significant EHR/EMR methods Provider and client details Enhance changes of attention Attest for Challenge Government…Continue Reading
Direct Mail Corporation
Full-service marketing agency Didit announced today that it purchased a premier digital print and mail shop in the tri-state area, Laser Image Corporation, in the agency’s dedicated effort to become an industry driving force in the region. With headquarters in Mineola, Long Island, offices in Manhattan and Waltham, Massachusetts, and a direct mail facility in Plainview, Didit…Continue Reading