Direct mail: dead or alive?
With the advent of a new era of the development of information, so-called post-information society, different spheres of life have been changed. The sphere of advertising was no exception. Just imagine, only few years ago, one of the main instruments of the marketing was the direct mail, which was very popular in various business fields. Direct mail organization is based on the target mailing list that allows solving many problems in advertising, the main of which is the delivering information about brand-new products or services to potential customers and clients, as well as the attraction and saving of customers.
The targeted direct mail is generally understood as sending paper letters in post envelopes. Most often, it is commercial emails with the information about the brand, the supply of goods and services, or an invitation to an exhibition or other event. However, if the purpose of direct mail is to save existing customers, the letter may contain congratulations or something like that. In addition to the standard sales letters, direct mail can also include colorful booklets about the company, catalogs of goods or services, price lists, corporate business cards, product samples, CDs, books and magazines, as well as prizes for the participations in some competitions.
As we see, he technology of direct mail based on a variety of postal services. But the situation was completely changed with the development of the Internet. The name of the new god of information space is SEO. Search Engine Optimization, or SEO optimization, or Optimizare SEO, is a set of measures for internal and external optimization which help to raise the web site positions in search results pages in order to increase network traffic and potential customers. It contains the analysis of the competitive environment in a particular subject, as well as the planning of the future work on the site. After the analysis, the adaptation of each page of the web resource is carried out using certain groups of key phrases and under the considering the needs of users. Optimization of page structure also helps to distribute the significance of each page correctly. This brand-new means of advertising allows achieving high results, because it covers the largest number of potential customers.
Be that as it may, the direct mail advertising is still alive in the form of e-mails. And this type of mailings of advertising and information materials is really valuable in their efficiency, but there are also limitations. According to the law on advertising, the company cannot send more than one thousand advertising messages in different locations; this number rises to no more than ten thousands of emails with promotional materials for one month, and no more than a hundred thousand for the year.
Direct Mail Marketing Tips for Small Businesses
Owning a business is not an easy thing to do. Though, there are some ways to make it easier. If you need any help concerning laws, you can hire professionals such as fs-law to help you. Still, there are some other aspects of running a business you have to be familiar with.
When it comes to reaching the client, there are various ways to make it more effective. There are many types of communications to choose from but direct mail still remains the best. Here are some tips that will help you to attract more customers and to grow your sales.
1. Try to put yourself in a place of a customer and see what other companies are doing to attract buyers. This will help you to find an inspiration and to define the moments you do not have to do.
2. You can try to communicate with you costumers to get the better understanding of what they want. You can offer some surveys where you can ask about their needs. When you will receive the responses, it will be much easier for you to plan a good working strategy. By the way, offering a small reward for completing a questionnaire will make your communication more effective.
3. Try to catch recipient's attention using oddly shaped envelopes or packages with notable headlines. Try to create your direct emails to touch the natural curiosity peculiar to all people. You can use intriguing titles, different colors and graphics to make your male eye-catching.
4. Give your costumers a chance to feel special, offering the coupons for first-time customers and some discount programs for returning patrons. Do not forget to mention all the upcoming promotional contests and some other information important for your future clients.
5. While considering your budget, do not forget about the ability to split the cost of mailings by teaming up with some other companies. Also, try to figure out the costumes with whom you have a regular record of accomplishment and use them as a prime-mailing group.
Printing and Mail postcards
Postcards are one of the most affordable and highly effective direct-mail marketing strategies. Postcards work for every industry, business to business and business to consumer. A postcard is a quick and easy way to share important information and an excellent vehicle for direct mail messaging. With…
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USPS Postal Direct Mail
Informed Delivery will email New Yorkers pictures of the day s mail every morning at 8 a.m. The U.S. Mail goes digital in Gotham this week. Residents and businesses in several New York ZIP Codes are being introduced to the Informed Delivery app which—every day at 8 a.m.—emails them pictures of the fronts…
Direct running UK
GettyNewcastle owner Mike Ashley (c) looks on before the Barclays Premier League match between Newcastle United and West Ham United at St James Park on May 24, 2015 in Newcastle upon Tyne, England.Investors in Sports Direct, the budget sporting goods retailer, are getting increasingly annoyed with the…
Direct running UK
GettyNewcastle owner Mike Ashley (c) looks on before the Barclays Premier League match between Newcastle United and West Ham United at St James Park on May 24, 2015 in Newcastle upon Tyne, England.Investors in Sports Direct, the budget sporting goods retailer, are getting increasingly annoyed with the way that the company is run, and are calling for chairman Keith Hellawell…
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Mail outs Advertising
I discovered the single greatest advertising method for significantly increasing your exposure while greatly reducing your advertising budget — or even pay nothing at all. This is the story of how I made the discovery. If you are anything like me, you’ve learned the hard way that no matter how good of a salesperson you are, your work means nothing without clients. When I first…
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USPS flyers
CLYDE, TX – The U.S. Postal Service would like to warn people that only authorized U.S. Postal Service delivery personnel are allowed to place items in a mailbox. By law, a mailbox is intended only for receipt of postage-paid U.S. Mail. Recently, there have been reports of people placing non-mail items that did not bear U.S. postage in local mailboxes. The U.S. Postal Service…
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Mail Delivery business
A door-to-door delivery business puts success in your hands. Brand X Pictures/Brand X Pictures/Getty Images Every day, millions of people have items such as groceries, gifts and medical supplies delivered to their doors. Starting a door-to-door delivery business gives you the opportunity to be your own boss and make your own schedule. As with any business, as the boss you will…
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USPS Mailing Services
For a lot of significant areas. Normal number of times according to beginning and location. Offered only for particular products and also to particular spots. Limitations and exclusions apply. Insurance coverage does not protect specific products. For details, go to 609.4.3 (Non-payable Claims), 609 (Filing Indemnity reports for Loss or harm), and 503.4 (Insured Mail) of this…
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Direct TN
The Super Bowl is just times away and with the present drop in avg. solution costs, another trend of last-minute buyers tend to be feverishly scouring for tickets. Fortunately we do this obtainable here at SeatGeek, and – for the Super Bowl in particular – TN Direct is one of the best sources for seats. As you can see into the screenshot above, TN Direct had been (during this…
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Local Mailing Lists
If you have a brick-and-mortar business, geo-targeting via a local mailing list is essential to a successful direct marketing campaign. Targeting potential customers near your business is an effective way to drive traffic to your store and website. Businesses large and small find great results targeting lists by ZIP code, city, county, and state. Our local mailing lists provide…
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Create Postcards
Replace the images. Upload yours images or select from our stock library of over 1 million photographs, images and illustrations. Change the fonts. Pick from over 130 fresh fonts. Replace the back ground. Choose a background from our collection or make use of a picture. Change the colors. Replace the colour of your text bins and text to include additional flair. Send an imaginative…
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Catalog Mailing list Removal
How do mailing lists work? It s one of those unavoidable truths in the mail order business. We need to rent or exchange names with other like-minded businesses in order to stay in business and grow. What that means is, chances are, if our catalog just arrived out of nowhere in your mailbox, we probably rented your name from another company. Or we may have exchanged some of…
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