Personalized Direct Mail

November 5, 2023
By incorporating a QR Code on

If I were to ask a group “What would interest you and capture your attention with a direct mail piece?” I guarantee that I would get lots of different answers. All of us have opinions, some stronger than others on certain subjects, but those opinions are what drive each of us. The power of direct mail is that we can create individually personalized pieces so that Tom has an offer that interests him, and Sue has a different offer that interests her. The best part is that the pieces can look identical except for the offer message. This can help you save money while increasing your response rate.

How To Use Personalized Data:

  1. Name: The quickest and easiest way to start personalizing is to include the name. Not just in the address block, but as part of the offer. Use first name so that you are using a conversational tone. This should not be your only form of personalization on the piece, but it helps to include the first name. (Just make sure that it is the right name!)
  2. Gender: If you have an offer that appeals differently to women than to men, this can be a great way to segment your offer. In many cases women look at products and services differently than men. Use that to your advantage with targeted offers. (Make sure that your data on gender is correct, sending the wrong message can make people angry)
  3. Past Purchase/Donation History: Use what you know about each person to personalize their offer. If they bought peanut butter, reference that when offering jelly. If they made a donation previously, note that donation amount and ask if they can help with an increased amount this year. (Make sure that you make logical associations between a past purchase and a current offer. Don’t send me an offer for coffee when I bought tea, it may mean that I don’t like coffee.)
  4. Reminders: If there is an average use time for your product or service, create incremental reminders to customers that they should be ready to buy again. Include a coupon for another purchase, and make sure to have an expiration date to create urgency. (Be careful not to over remind people. Sending too much direct mail can have a negative effect.)
  5. Location: This can be used to entice people to join their neighbors and buy the same things. (The “Keeping Up With the Jones'” mentality) Point out that others on the block have purchased your product or service, and they should not miss out.

The trick to doing this correctly is the database. You need to be collecting information about your customers/prospects in order to give them better offers. The better the offer, the less likely it will be considered junk mail and thrown away. Do not waste your money sending direct mail to people who don’t want it. Your database is your goldmine. Treat it with the utmost care and constantly make changes to it.

how to write a legal advice paper what is home helper What tricks do you use to stay organized when faced with competing priorities? what are the benefits of using a hula hoop what is the difference between a mineral and a rock? which of the following describes the benefits of it governance? what are the benefits of a vpn? where to put soft skills on resume what unit is used to measure energy how to improve the dpi of an image What are hydrogen bonds? Nose ring which side meaning? what is the difference between a duck and a goose how to improve your fps aim What are hookah tips? How to stop menstruation immediately? What is equivalent? how to improve your router's wired speed What are trojan viruses? How to change a car battery? How to apa cite a website? which of the following does not improve with the database approach how can google classroom improve student learning Manipulation is when they blame you for their disrespect meaning? what made my inbox helper how to measure for new construction windows What does rbc stand for? helper what What does bbg mean sexually? what are the benefits of youtube tv What is the meaning of darangen? what is resume simple definition who did the president kennedy call for advice on the escalating situation in cuba How to free up space on pc tips and tricks? how to last long porn advice when is the next p ebt benefits be available 2021 in which of the following situations will helper t cells be activated what are the benefits of eating olives How to sell stuff on ebay? What does the white heart mean? dragon age inquisition how to use skills not mapped how can a document control system improve compliance and efficiency What does an aborist do? What is the meaning of brent oil? What tricks to learn bboy? how to improve endurance running How to find lost iphone? What is the meaning of the song eve of destruction? asking for advice what do elderly women do when their facile hair grow what is the difference between dip and acrylic How to fix rounded shoulders? Where do i post charged tips for my restaurant? How to reboot macbook pro? what is difference between recession and depression what trade skills are in demand How to connect to sonos? what is the definition of a whole grain What does aptitude mean? What does rr mean? how to measure head for fitted hat What are spiritual gifts and what is their purpose? what is the definition of glib how to level skills fast in sims 3 what is the definition of competition in business how to cancel medical benefits where is sound advice bar How to make soy sauce? Looking for tips on how to get the bacon crispy and not loose all the filling in jalepeno poppers? what is the definition of investment what are the basic skills of soccer Which skincare products are totally non-negotiable in your routine meaning? Grow through what you go through meaning? What does drew mean? Class b rv packing tips how we roll? what is the definition of ipod How to add widgets on iphone? Science tricks liquid changed color when poured into diffrent glasses? what are probiotics, and what benefits might they have? how will my skills benefit the company when do pua benefits expire Son tricks mom into fucking when dad is out of town? How to find marginal cost? What does fluttering heart mean? How to use name tag in minecraft? biblical advice for those who cheated what the difference between sweet and honey bbq How to draw a fairy? How do i connect my airpods to my phone? What is dha? how do i improve my critical thinking skills When will tv series new tricks series/13 be released on dvd? how does caffeine improve blood flow the measure of central angle xyz is radians. what is the area of the shaded sector? 32 85 96 256 how to improve ankle strength and mobility how to express your decision making skills why is it important to have conflict resolution skills What are the elements of narrative and its meaning? How to get star fragments in animal crossing? scary news... obama is returning to politics but what do we expect from a guy with no usable skills what is the additional unemployment benefits 19 hair tips & tricks for people who suck at doing hair? What are vertical farms? How to remove rusted field tips from arrows? How to turn on apple pencil? What does it mean if poop is green? How to express dog anal glands? How much does great clips make including tips? How to give a hickey? what is the correct definition of a fire incident when to expect new unemployment benefits that one friend who always gives relationship advice but is still single yahoo answers what is the difference between micellar water and toner what is the definition of conservation of mass What does the uc next to 5g mean? What does it mean when your platelets are low? What is my ring size? How to cook brats in the oven? what is the definition of parochial what is the difference between misses and womens sizes How to preheat oven? What rides are at animal kingdom? what is the difference between a goat and a lamb Tips when dating someone new? where to buy blazers female fasion advice how to improve cell service in rural areas How couples sleep together meaning? what is the difference between railroad medicare and regular medicare Movie where kid tricks a bully into digging in a chicken coop? What is the meaning of right person wrong time? What does isabelle mean? how can storytelling be used to develop reading skills for children Tips on how to stay awake all night? What onb mean in text? why does it seem like all romance advice is useless How to name your airpods? how to say "technical skills" in one word Who was the “father” of dirty tricks in american politics adams? Thomas & friends wearing glasses and what doing tricks? What does perpetuity mean? What does dwell mean? what is the difference between omicron and covid-19 What are 808s? Tips on how to find more green mushrooms on the island castaway: lost world? What does net worth mean for celebrities? How long do you cook beef tips on stove? What does total mean in math? preschool children who are raised in a literate household begin to acquire what literary skills What does a 1 pound plant look like? How to get pokemon to do tricks? eng220 w7 skills check for essay development when you edit, look at each sentance to see if how do you get super good advice in destiny What does psychic mean? What does a dove represent? How to stop your period? what is the benefits of cardamom how to offer investmnet advice to investment professionals How to get tips as a waitress? what is the definition of an internship Where the wild things are meaning movie? What does wheel base mean? antonio and nikki give advice on which 90 day fiance episodes patterned breathing techniques used in labor provide which benefits? select all that apply. What are tips of opiate,pills? How long dirt tricks ironman sprocket last? why is it important to have skills How to use apple cash? What does it mean to be bipolar? Battle for the galaxy tips build energy storage how? What does spleen pain feel like? What is the meaning of expunged? what are the benefits of beetroot capsules How is it there meaning? What does baka mean japanese? what is difference between vitamin d2 and d3 How to avoid cyber bullying tips? What is the date today? Actors who actauly do gun tricks? what is a locomotor skills what is the difference between tungsten and tungsten carbide Tips on how to defeat the wall of flesh? what’s the difference between a stream and a tab? What does uni taste like? what is the difference between a mountain lion and a cougar What does it mean to be intersex? what advice would you give a medical assistant what is the difference between a fha loan and a conventional loan what is the difference between law enforcement and corrections skills how hug the womens shed what is lean production definition what are the benefits of eating dates daily How to cook a beef brisket tips in oven? what does benefits exhausted mean for unemployment where do skills go on resume 2018 What is employment outlook meaning? What does ground zero mean? How to teach australian shepherd tricks? how critical thinking skills help with personal life what is civic integrity definition what is the difference between a png and a jpg What is the meaning of cardinal birds? how to improve soil for tomatoes What does it mean to be ghosted? in lane which of rivens skills do i max? How to open a wine bottle without a wine opener? what are the benefits of using the 80 20 rule What is the meaning of houston? What does vader mean? what is friction kid definition dont take advice about how to get your ex girlfriend back how to turn off aegis toast helper What does finding a feather mean? what reduces social security benefits Linus tech tips what does linus use to monitor temp? How to clean mr coffee? What county is durham nc in? How to put on a tie? what are the benefits of cogeneration how to tell the difference between class 2 and class 3 slot machines How do you account for meaning? which of the following is not able to present antigens to helper t-cells What does upc stand for? How to use bleach in laundry? How to evolve spritzee? How old do you have to be to go skydiving? how to improve latency in warzone What is the meaning of burning dove? what is the definition of resource management What fruits and vegetables are in season? How to fluff a christmas tree? what are good coping skills for depression When you see 444 meaning? How to remove the airpod pro tips? what is the difference between cancelled and canceled what is plot definition how to improve interpersonal skills at work what is the difference between farming and ranching What holiday is tomorrow in usa?
Personal url - Direct Mail Marketing with pURLs
Personal url - Direct Mail Marketing with pURLs
Bulk mailer - personalized group mail sender, direct
Bulk mailer - personalized group mail sender, direct ...
Direct Mail with Personalized Maps using Variable Data Print
Direct Mail with Personalized Maps using Variable Data Print
Share this Post