Small business online advertising can often be difficult for small businesses still getting on their feet. Small businesses looking for online advertising ideas have numerous options available to them. The best online advertising for one small business may very well be the worst form of online advertising for another.
One of the best and most profitable ways for small businesses to advertise online is through pay-per-click marketing (PPC), a branch of Search Engine Marketing (SEM). PPC continues to grow in popularity as an effective online advertising method because it serves as a relatively easy, cost-effective way to get your advertisements in front of a huge pool of potential customers using Google AdWords and other search engine marketing platforms to display your message.
WordStream has been featured in USA Today as an aid in helping small businesses use Google AdWords to their greatest advantage.
"It's all too common for small advertisers to waste money on poorly executed campaigns. Typically, they don't re-evaluate and they miss out on the opportunity to leverage a powerful marketing channel to grow their business."
WordStream has been recognized as a key asset in producing high-performing PPC campaigns. Learn about how WordStream's PPC Software and Traffic Express service can revolutionize how you advertise on Google and drive relevant, valuable traffic to your business while saving you time and money.
Small Business Advertising Tips : Using PPC
So what's the "correct" way to use PPC as part of your small business advertising strategy? Implementing a few best online advertising practices will ensure that your small business succeeds with PPC. Here are some tips for effective small business advertising:
- Begin with solid keyword research: Keyword research is the core component of effective online marketing and using keywords in advertising. Make sure your research is data-driven.
- Organize and group your keywords: Keyword grouping allows for more strategic online marketing for both PPC and SEO campaigns.
- Commit to Advertising Online: To see continuous benefits, you should regularly test, update and improve your small business online marketing campaigns.
The best small business online advertisers continuously research and improve their keyword lists.
While small businesses can easily be overwhelmed by the intricacies of how to use Google AdWords, WordStream offers comprehensive online advertising services for small businesses wanting help with PPC online advertising.
Marketing Strategies for Small Business
A small business marketing strategy can help you identify who your customers are, measure your company’s position compared to competitors, and track the performance of your marketing actions.
When marketing your small business online, ask yourself:
- What are your customers searching for online?
- How could you reach your targeted customers?
Small Business Online Advertising Advice from WordStream
WordStream Advisor takes the headache out of pay-per-click advertising. With the 20-Minute PPC Work Week system, you can discover new opportunities, optimize your account, and adjust your ad spend to align with your paid search goals.
WordStream Advisor’s automated alerts will notify you of areas in which immediate action can be taken to yield better results, and make suggestions on which areas of your account can be improved. WordStream Advisor will allow you to:
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- Discover new keywords
- Create logically organized ad groups
- Identify negative keywords that could be wasting your ad budget
- Improve your ad copy
- Create compelling, relevant landing pages