The question, "Can I legally send targeted email?", is a common question and the simple answer is YES but only to people who have requested it. If they did not ask for your information then your information is UNSOLICITED even if you really believe they would love to hear from you.
If you do have a list of your customers and want to send them email the next question is HOW?
If you are sending targeted email - even to your own customers who really want to hear from you - you could be at risk of losing your account with your ISP or be subject to fines of up to $11, 000 by the FTC.
Who is your ISP?
Chances are you have more than one ISP. We might host your site and your email, but we may not be your ISP for your connection to the internet. We only offer that service to our customers in the Santa Monica area, and most of our hosting customers are not located in the Santa Monica area. We are not the only ISP even for our customers who have their internet connections through us - at some level there is a telco involved.
ISPs may not allow their customers to engage in SPAM practices. If they allow such practices, they can lose their ability to do business. Therefore, if you are the customer of an ISP and you engage in spam practices, your ISP has the right to turn off your service without notice.
The acceptable use policies of ISPs tend to be a bit vague. They tell you more what not to do than what you can do. PLEASE CHECK WITH YOUR ISPs for specifics. You may use this page is a guideline. However, since we are not your only ISP, you could follow the instructions on this page and still experience a termination of services!
Acceptable Use Policy
A User may not use the services provided by CompanyV.com Corp to transmit unsolicited commercial e-mail messages or deliberately send excessively large attachments to one recipient. Any unsolicited commercial e-mail messages or a series of unsolicited commercial e-mail messages or large attachments sent to one recipient constitutes Unsolicited Commercial E-mail "UCE" and is prohibited. In addition, "spamming" or "mailbombing" is also prohibited. Use of the service of another provider to send UCE, spam or mailbombs, to promote a site hosted on or connected to our network, is similarly prohibited. Likewise, you may not use the services provided by CompanyV.com Corp to collect responses from mass unsolicited e-mail messages.
If we detect unacceptable use by any of our customers we may halt services without notice. A $250.00 service charge will be billed for halting services plus $125.00 per hour for any and all actions required by us for resolution.
NEVER send mail with lists in the "TO:" or "CC:" line
ONLY send to addresses you obtained through honest means.
Have an Opt-Out option that is inforced.
Everyone's time is valuable. One person's "cause" or "concern" may mean nothing to the next. People who have no interest in your message may consider it spam, become upset and complain. With this in mind, the basic rule is, Do not send a message to anyone unless you absolutely have PROOF that the recipient has requested to receive it.
Do not send large attachments.
Do not send lengthy content when you can send links to information online.
DO NOT USE ALL CAPs
Do Not use all BOLD Don't use many colors and fonts either. Make sure your message is not hard sell, or the recipients' spam filters will probably eat it.
Test your own OPT-OUT system. Make sure you have a policy and procedure in place and that everyone understands how important it is to adhere to it.
Ideally, your message should consist only of properly formatted text. If HTML is required, it should not simply be pasted in from a web page, but should be prepared specifically for the purpose. Also, if HTML is used, there should also be an equivalent text section with the same message as text only.
Professional list management practices:
Email should be addressed specifically to the addressee and no one else. Your email database should contain the name of the addressee as well as the email address itself, so a mailing system can easily personalize the message in the body of the email.
Provide an automated unsubscribe link that puts people directly into the "remove" database. Keep records of where an address came from and records of addresses that have asked to be removed.
Professional preparation: Targeted email should be composed and formatted at least as carefully as any other marketing material that a company would produce.
So how does a company communicate with customers using email?
FOLLOW THE FTC RULES
The FTC has rules for commercial email. These are the two most commonly overlooked:
- All commercial email must give recipients an opt-out method.
- All commercial email must be identified as an advertisement.
- All commercial email must include the sender's valid physical postal address.
How do you identify mail as an advertisement?
Above your promotional message - or at the top of your email.
The CAN-SPAM Act: Requirements for Commercial Emailers
The CAN-SPAM Act of 2003 (Controlling the Assault of Non-Solicited Pornography and Marketing Act) establishes requirements for those who send commercial email, spells out penalties for spammers and companies whose products are advertised in spam if they violate the law, and gives consumers the right to ask emailers to stop spamming them.
The law, which became effective January 1, 2004, covers email whose primary purpose is advertising or promoting a commercial product or service, including content on a Web site. A "transactional or relationship message" - email that facilitates an agreed-upon transaction or updates a customer in an existing business relationship - may not contain false or misleading routing information, but is otherwise exempt from most provisions of the CAN-SPAM Act.
The Federal Trade Commission (FTC), the nation's consumer protection agency, is authorized to enforce the CAN-SPAM Act. CAN-SPAM also gives the Department of Justice (DOJ) the authority to enforce its criminal sanctions. Other federal and state agencies can enforce the law against organizations under their jurisdiction, and companies that provide Internet access may sue violators, as well.What is tar? definition what is artificial intelligence How to watch the super bowl? How to care for venus fly trap? What does the phrase? what are the benefits of morel mushrooms sage advice how does jumping during combat work what is the difference between ssi and ssa retirement what is great communication skills How to draw blood? How to treat thrush? How to activate siri? How to pick a lock with a paperclip? How to treat an ear infection? What does the gold fringe on the american flag mean? what are four good patient skills what is the definition of the term screening the lord is my helper; i will not fear. what can man do to me? Where can i get 40 percent meaning vigilante? How to change aol password? What is asexual reproduction? How to apply builder gel with tips? where millenials go for financial advice what is the difference between spaying and neutering How to screenshot on a samsung? How old do you have to be to work at gamestop? when children text all day, what happens to theur social skills what are the benefits of nettle which of the following is the correct definition for resistance Why do propellers have spirals on the tips? what is the difference between traditional command and market economies How to do tricks on snowboard? What is the meaning of hooded figure? What is duloxetine? How to treat a sore throat? how to sign up for amazon employee benefits what is the difference between moscato and moscato d asti How to remineralize teeth? How to make funnel cake with pancake mix? How do you do tricks in 1xtreme? What does le in spanish mean? How to do card tricks with slieghtlymusical? how to improve picture quality on photoshop How to set signature in outlook? dragons prophet how can i get better skills What does ortho mean? how to improve employee satisfaction what is the difference between single chromosomes and sister chromatids What is the meaning of faux leather? What is the meaning of the name elizabeth? What is meaning of homonyms? What does appendix mean? what are the benefits of taking probiotic supplements how to improve behavior score dota 2 What does mentally unstable mean? Cool tricks to laways guess what number they're thinking of? how to do high definition eyebrows What is the moon made of? Why are the tips of trees turning brown? what are the benefits of using a quality management system at what point does an employer have to provide benefits How to do tricks with a yo yo? What is nafta? what benefits does petsmart offer employees What does nova mean in english? any advice on how to get part-time job as retired executive what is the difference between magnesium oxide and magnesium glycinate When a constant force acts on an object, what does the object's change in momentum depend upon? How to mine crypto? What does scurvy look like? what are the benefits of cranberry juice how to remember the difference between mitosis and meiosis You see a white marker with an orange diamond and black lettering. what does this marker tell you? How long to bake a sweet potato at 400? what is the difference between google and google chrome? Love is not love that alters when it alteration finds meaning? The one who put the satin on your panties meaning? what are the health benefits of royal cbd oil What does imperfect mean? What is allowed in a carry on bag? What sound does x make? legal advice how to get car out of my name how to improve the electoral system What does cuh mean? what are the benefits of intelligent process automation how to improve email open rates What is the meaning of seven of swords? How to make my computer faster? What does bcaa do? What religion does not believe in vaccinations? how games improve fine motor skills how do fringe benefits work How to play trash? what advice does shamash give to gilgamesh How to shape a beard? What does a black butterfly mean? what is the definition of solid liquid and gas How to celebrate juneteenth? advice for entrepreneurs when clients ask for exceptions What does brody mean? how to improve your battery health on iphone What does poc mean? Tips and tricks on how to use windows? What does mouse poop look like? what type of skills what is remittance advice in healthcare how to improve bike performance What is the meaning of myrrh in the bible? what is the definition of unit What does wd40 stand for? what is the diamond on a tape measure for What is latency meaning? What is the meaning of love in spanish? what are benefits of jumping rope what is a will definition How to eat keto? where to find untaxed income and benefits on tax return